Skilled in B2B and B2C product design, with expertise in UX research, design systems, multi-framework alignment, and accessibility. Proven track record in optimizing user journeys, boosting business ROI, and enhancing content discovery across digital platforms. Led UX research through A/B testing, user interviews, and competitor analysis to refine user flows, improve performance and accuracy, and align designs with both business goals and user needs. Enhanced content structure using pillar-based organization, advanced filters, and scannable layouts to drive discoverability. Established scalable design systems ensuring consistent, high-quality experiences across frameworks. Designed multi-lingual, culturally adapted interfaces to improve accessibility and usability across regions. Collaborated closely with stakeholders, PMs, developers, and QA teams to maintain alignment and deliver user-centered solutions. Designed executive dashboards that presented summaries, analytics, and actionable insights. Translated survey data into peer/regional benchmarks and data-driven improvement plans, including year-over-year analyses to identify trends, address gaps, and uncover sales growth opportunities. Supported healthcare-focused projects for cancer survivors, introducing gamified onboarding flows to improve engagement and retention. Developed scalable design systems for consistent visual language across all touchpoints. Created a mobile food ordering app for internal staff during COVID-19, reducing external movement and improving convenience during events and lunch hours.